Brancaia Collection
The Brancaia Collection shows the Brancaia TRE from a new angle. The limited edition
with six different label designs aims to combine enjoyment with art –
aspects that are both very important for the owner family of Brancaia.
The gift – the background
The Brancaia Collection was first conceived as a gift idea on the occasion of Brigitte and Bruno Widmer’s 80th birthday in 2021. They had founded the winery in 1981 with the purchase of the abandoned Brancaia estate
and Bruno had created the Brancaia label with his advertising agency in 1988. Therefore, to celebrate them, a gift combining wine and design was an obvious choice. The idea was to commission a young artist to creatively interpret our label in
six different images. In our eyes, the result was so impressive that we decided to use the images as labels for a limited edition of the Brancaia TRE. And so the gift idea became the Brancaia Collection, which is already appearing in the third edition with the 2023 vintage.
Collection – The task
The 2023 Brancaia Collection was designed by the South Korean artist Yeij Jun which was given the same task like the artists before: create six different Brancaia labels as a series with the single requirement that the two square layout must remain. Jun’s interpretation of the Brancaia label has something almost subconscious, daydream like with vivid, playful images using strong colors. Jun says about herself: «In my work, daydreams,
text and significant personal details such as signs and symbols are revealed and shared. Meanings, thoughts, emotions, impulses and vulnerability, together with my daydreams, come to provide a rich visual experience.»
YEJI JUN – THE ARTIST
Yeji Jun was born in South Korea. The artist currently lives and works in New York City and Seoul. Yeji Jun received her MFA from Hunter College, the City University of New York. In 2010, the artist won First Prize in the Viridian Artist International Juried Exhibition, juried by Elisabeth Sussman, curator of the Whitney Museum of American Art. She has exhibited her art internationally. Yeji Jun’s work is an exploration of self. Her art reveals the artist‘s daily thoughts and delve into her imagination to reveal her personal state of mind.
Brancaia Collection – the result
Through the Brancaia Collection, our label becomes a canvas and platform for a young artist. An art exhibition of its own kind, so to speak, which hopefully will support many other young talents in the future. Art and great wine should be accessible to everyone, which is why we chose our award-winning wine TRE for this project. There is hardly anything better than being able to enjoy art in everyday life.
TRE – the wine
When it came to deciding which of our wines to choose for the artist labels, we immediately agreed that TRE was the ideal wine. It is an all-rounder that has become an indispensable part of today’s wine world.
TRE stands for its three grape varieties Sangiovese, Merlot and Cabernet Sauvignon as well as for its three Tuscan vineyards (Maremma, Castellina and Radda in Chianti).
The blend is dominated by Sangiovese with 70 percent, but Merlot and Cabernet Sauvignon also contribute their charm with fifteen percent each.
This well-structured, medium-bodied wine is aged for twelve months before it is bottled. Two thirds of the expansion takes place in French tonneaux and one in cement.
This elegant, well-structured cuvée offers plenty of drinking pleasure and is an excellent accompaniment to a wide variety of dishes and cuisines.